On October 23 – 26, the Coldwell Banker® brand will be bringing our blue pride to the fifth largest city in the US, home to the Desert Botanical Garden and Camelback Mountain, as well as the location of the 2023 Super Bowl. Get ready for the perfect October getaway to the Valley of the Sun, as the Generation Blue Experience® heads to Phoenix, Arizona!

We are bringing back all the things you love – impactful breakout sessions, top-notch entertainment, amazing speakers, and unparalleled networking opportunities – for a Gen Blue® that will be stronger and bluer than ever before.

Below are some Frequently Asked Questions (FAQs) about Gen Blue. Please know that we will provide more details as information is available.

What are the health & safety guidelines?

Your health and safety remain our very top priority. We will be in continual communication with our hosts at the venue to make sure that we can deliver a high-value event that adheres to the recommended safety standards. Details and any health and safety requirements will be communicated as information is received.

When is Gen Blue taking place?

The Gen Blue Experience® will take place Oct. 23 – 26, 2022 and you can experience Gen Blue in the following ways:

  • Live in Phoenix, AZ by purchasing the In-Person Registration Pass where you can participate in person with the Coldwell Banker® brand.
  • Virtually by purchasing a Virtual Registration Pass where you can stream the event and experience Gen Blue from the preferred location of your choice.

When are the events occurring throughout Gen Blue?

Breakout sessions, networking events and other activities are planned for the timeframe of Gen Blue. Sunday, October 23 is targeted for a travel day, pre-conference sessions, and some events by invitation. Monday, October 24 – Tuesday, October 25 will include general sessions, breakout sessions, and of course, an amazing final night. Departure day is Wednesday, October 26.

Where is Gen Blue taking place?

Gen Blue will take place in Phoenix, Arizona. The general session venue will occur at the Arizona Financial Theatre and breakout sessions will occur at the Phoenix Convention Center.

What can I expect from the live, in-person event?

You can count on many of the same aspects you have come to love and expect from Gen Blue, including general session, main stage Coldwell Banker brand content, breakout sessions, insightful speakers, exciting brand announcements and of course, a closing night event unlike any other.

Is there a Social Guest Pass for the 2022 Gen Blue Event?

Yes, a social package add-on is available for the In-Person Registration Pass. See the registration section for rates.

Is a Bulk Discount available for Gen Blue Registration packages?

Yes, for anyone purchasing 10 In-Person Packages or more, you get one (1) free (this does not apply to Social or Virtual Registration packages). The “free” registration will be applied as a percentage (%) off discount once the 10th registration is confirmed in the system. This will multiply exponentially, 20 or more and you qualify for two (2) Free Registrations and so on. 

Is there a hotel block?

Room blocks have been organized for our attendees. Space will be first come, first served. Please see the Venue & Hotels page for details.

What Breakout Sessions will be offered at Gen Blue?

Our learning and content teams are in the process of curating a robust agenda that offers various learning options.


Event sponsors and exhibitors will be right in the middle of the Gen Blue excitement, with unique opportunities to connect with members of the Coldwell Banker network from around the world. Interested in becoming a Gen Blue 2022 sponsor or exhibitor?  View opportunities & reserve your spot!