The Rising Star of Coldwell Banker

On October 23 – 26, the Coldwell Banker® brand will be bringing our blue pride to the fifth largest city in the U.S., home to the Desert Botanical Garden and Camelback Mountain, as well as the location of the 2023 Super Bowl. Get ready to experience the perfect October getaway to the Valley of the Sun, as the Generation Blue Experience® heads to Phoenix, Arizona.

Phoenix carries in its name a symbolism that is fitting for the North Star of real estate. The mythological phoenix has been a symbol for new beginnings, growth through adversity, and excellence for centuries. At its core, the phoenix is about rising to the challenge to forge a new path for the future.

While the challenges have changed, the Coldwell Banker agents’ ability to rise to the challenge has not. From market conditions to listing inventory to the competitive landscape, our ingenuity, excellence and culture of awesomeness continue to set us apart as the home to the most satisfied agents in the industry.




Allows access to all public in-person agenda events, including general sessions, pre-con workshops*, breakout sessions, and the closing night street party & concert.

$699 Standard Rate starting 08/01/22

All Rates USD

Optional Add-Ons

$249 Social Package:
Includes one (1) guest pass which will have access to the General Session on October 24, as well as the Closing Concert on October 25.


Allows access to a curated live-stream of the in-person Gen Blue Experience including the general session, CB Inspires, as well as select breakout sessions, including premier speakers, such as Sean Carpenter and Katie Lance, and a post-event replay of the closing night concert.

$79 Standard Rate

All Rates USD

*Advance registration is required to attend pre-con sessions on October 23. See Agenda for more details.

All TBDs will need completed with name and email address no later than August 31, 2022.


M. Ryan Gorman

Chief Executive Officer

M. Ryan Gorman is chief executive officer of Coldwell Banker Real Estate LLC, a global industry leader with a 115-year legacy of unparalleled customer service, integrity and technological innovation. Under Gorman’s leadership and guidance, Coldwell Banker® has blazed a forward-thinking path into the 21st century. As CEO of Coldwell Banker, Gorman serves more than 100,000 affiliated agents and nearly 3,000 offices in approximately 40 countries. Gorman is a self-professed urban planning geek, intrepid bicycle commuter, husband to his high school sweetheart, and father to three incredible humans.

Liz Gehringer

President and Chief Operating Officer

Liz Gehringer is the President of Coldwell Banker Affiliate Business and Chief Operating Officer of Coldwell Banker Real Estate LLC, consisting of a franchise network of more than 1,400 affiliated company offices in the U.S. and 628 international operating offices. She oversees the brand’s franchise operations, field services, events, international business and the Coldwell Banker and Coldwell Banker Commercial affiliate networks. Gehringer is the leading voice for the Coldwell Banker What Moves Her program and was named to HousingWire’s 2019 Women of Influence list for her outstanding efforts in driving the U.S. housing market forward. In 2021, Gehringer was named a RISMedia NewsMaker recipient and joined the Swanepoel Power 200 in 2022.


Actor, Artist, Author & Activist

There are motivational speakers, and then there are “motivational do-ers.” Terry Crews is the latter. This bonafide powerhouse—actor, activist, best-selling author, former athlete, and beyond—has inspired countless individuals to “do something about it.” “It” can mean many different things to many different people: a difficult career choice, a seemingly unattainable goal, an addiction, an abusive relationship, or just life in general. Crews speaks from his experience—something he encourages everyone to do—but in the process, he is able to relate to universal stories of struggle.

Having endured abuse in childhood, Crews managed to turn his nascent passion for art into a prestigious scholarship at a young age, a path that would lead to an athletic scholarship at Western Michigan University and, eventually, Crews’ storied career in the NFL. Not content to slow down after retiring, Crews set his sights on Hollywood and launched the career for which he is most famous today. However, Crews will be the first to tell you that it was no easy ride. Between financial difficulties, confronting the challenges of a toxic masculine culture that included treatment for pornography addiction and an initial hesitance to talk about his experience with sexual assault in order to heal, Crews could have given up many times over. But he refused.

Crews believes that “whatever is meant to destroy you can be your salvation.” With a combination of radical honesty, effortless charisma, and infectious enthusiasm, Crews inspires audiences to overcome fear and shame, be honest, do the work, and live life to its highest potential.


Multiplatinum Recording Artists

Re-envisioning what pop can be in the 21st century, AJR unassumingly emerged as a ubiquitous hit-making outlier and one of the biggest indie bands in the world. Since 2012, the multiplatinum indie pop trio—Adam [bass, vocals], Jack [vocals, guitar], and Ryan [ukulele, piano, vocals]—have generated billions of streams and earned one triple-platinum single, one double-platinum single, four platinum singles, and one platinum album. 2019’s Neotheater marked their biggest first-week debut, bowing at #8 on the Billboard Top 200, #1 on the Top Alternative Albums Chart, and #1 on the Top Rock Albums Chart. Cemented as part of the modern zeitgeist, Spotify touted “Sober Up” [feat. Rivers Cuomo] among the “Best Rock Songs of the 2010s,” while Apple Music included “Weak” on its “Best Alt Songs of the 2010s.” Not to mention, they remain one of the “500 Most-Listened to Artists” on Spotify. On the heels of Neotheater, they dropped the 2020 platinum blockbuster “BANG!”, which they performed on TODAY, The Ellen DeGeneres Show, and even at the Macy’s Thanksgiving Day Parade. Now, the band open up their world like never before on their fourth full-length album, OK ORCHESTRA [S-Curve/BMG] introduced by the single “Way Less Sad.”



Event sponsors and exhibitors will be right in the middle of the Gen Blue excitement, with unique opportunities to connect with members of the Coldwell Banker network from around the world.

Interested in becoming a Gen Blue 2022 sponsor or exhibitor? 

View opportunities & reserve your spot!