Why Attend

GEN BLUE IS STRONGER AND BLUER THAN EVER

Mark your calendars for a Generation Blue Experience® unlike any other. Get ready for the perfect October getaway to the Valley of the Sun, as Gen Blue heads to Phoenix, Arizona 

Just like the Phoenix, the meteoric rise of our star is still on an incredible trajectory. At Gen Blue, you will hear from those who are seeing soaring success and those who have overcome trials to get here. You will learn from your peers and connect with the best the industry has to offer in what has been and will always be the greatest physical manifestation of the Coldwell Banker culture. The Gen Blue Experience heads to the home of rebirth, rejuvenation, and the sky full of rising stars. 

We are bringing back all the things you love for a Gen Blue® that will be stronger and bluer than ever before.

IMPACTFUL BREAKOUT SESSIONS

TOP-NOTCH ENTERTAINMENT

AMAZING SPEAKERS

UNPARALLELED NETWORKING OPPORTUNITIES

An unrivaled Gen Blue Experience at incredible venues!