Main Stage & Learning Sessions

Join us for the ultimate in-person Gen Blue Experience! Get ready for two full days of world-class performances on the main stage and interactive learning content to take you to the next level.

We’ll have best practice panels where you’ll hear from superstars within the Coldwell Banker network, workshops where you’ll walk away with tangible action plans, and presentations that are sure to inspire. This is your opportunity to learn from the best of the best.

Locations:
Marriott Marquis: 1535 Broadway, New York, NY 10036 (View on Google Maps)
Radio City Music Hall: 1260 6th Ave, New York, NY 10020 (View on Google Maps)

Attending Gen Blue in person? For all the information you need to Know Before You Go, CLICK HERE.

Attending Gen Blue virtually? All the information you need to Know Before You Go, CLICK HERE.

*Session schedule subject to change.
For the most accurate schedule, In-Person registrants should download the Gen Blue event app and Virtual registrants should log into the Virtual Platform.

SUNDAY, OCTOBER 3 (PRE-CON: Reservations Required)

Coldwell Banker Global Luxury Certification Course

8:00 am – 5:00 pm (Course)

Advanced registration required – Cost: $575

Unlock the power of the Coldwell Banker Global Luxury® program with an exclusive and immersive journey into luxury real estate sales. The Coldwell Banker Global Luxury Certification Course provides the foundation for what can be a successful future representing some of the most prestigious properties in your marketplace. It can help position you as an experienced, talented, and vetted specialist in the industry; and serve as a signal for affluent clients that they are working with an exceptional real estate professional. Networking event immediately following from 5:00 – 6:30 p.m.

Location: Marriott Marquis
Reserve Your Seat


Coldwell Banker Global Luxury Certification Course Networking Event

5:00 – 6:30 pm (Networking Event)

An exclusive networking event for Global Luxury Certification Course attendees will follow the training.

Location: Marriott Marquis
For Course Attendees

MONDAY, OCTOBER 4 (PRE-CON: Reservations Required)

Sessions: 9:00 am-4:00 pm

AHWD – At Home with Diversity

9:00 am – 4:00 pm
Advanced registration required
Earn a NAR designation while attending GenBlue!
The At Home With Diversity® curriculum encompasses topics of diversity, equity, inclusion, fair housing, and risk reduction. Participants will gain practical skills and tools to expand business and effectively serve all clients.

The At Home With Diversity® Course teaches REALTORS® how to:

  • Assess and understand attributes of diversity in local markets and their impact on the real estate industry
  • Understand basic competencies to earn the confidence of potential buyers and sellers, regardless of race, ethnicity, religion, gender, handicaps, familial status, or national origin
  • Build a business plan that minimizes risk and successfully services all types of clients

Location: Marriott Marquis
Reserve Your Seat

Sessions: 1:00 pm-3:00 pm

Agent Value Proposition

1:00 pm – 3:00 pm
Advanced registration required
A well-crafted and clearly articulated value proposition is the foundation for a successful career in real estate. This workshop is designed to guide you through the process of creating a value proposition that demonstrates your proof of success and focuses on helping clients achieve results.

Location: Marriott Marquis
Reserve Your Seat

Sessions: 1:00 pm-4:00 pm

Understanding Styles for Growth

1:00 pm – 4:00 pm
Advanced registration required
Presented by Travis Carson, JD/MBA and Founder of Market Force Global

Market Force focuses on the mechanics of communication, coordination of action, and interpersonal dynamics – key components necessary to help people thrive inside of businesses. It teaches you about the types of reactions and tendencies people display when under pressure, shows you how to identify which archetypes people adhere to, and educates you on how to use this knowledge to drive superior results.

Location: Marriott Marquis
Reserve Your Seat


Competitor Intel and How It Shapes Your Growth Strategy

1:00 pm – 4:00 pm
Advanced registration required
Presented by: Peter J. Sobeck, Chief Recruiting Officer, Chuck Cusson, Director of National Performance Coaching and Paula Wilcox, Senior Director National Agent Recruiting, Cordell Parish, Vice President Commission Analytics & Competitive Intelligence

Having the inside track on competitor intelligence can help you in designing and executing on your office’s growth strategy.

Location: Marriott Marquis
Reserve Your Seat
For Broker/Owner/Manager


Elevate 1

1:00 pm – 4:00 pm
Advanced registration required
Presented by: David Metten, Sales Education and Delivery Manager

Like to Train others? Learn the basics of being a good facilitator while keeping the audience engaged through your presentation style, skill sets and managing group activities. Bring your ‘A’ game to every opportunity where you’re expected to lead.

Location: Marriott Marquis
Reserve Your Seat
For Broker/Owner/Manager


Onboarding Playbook

1:00 pm – 4:00 pm
Advanced registration required
Presented by: Adam South, Senior Trainer

Onboarding is more than just a checklist—it’s a strategy. Strategic onboarding is a sequential and seamless process that begins with recruiting and ends with long term retention. The agent onboarding course will give brokerages the research of when and why agents are most likely to leave an office and the corresponding onboarding tactics that can minimize agent de-affiliation.

Location: Marriott Marquis
Reserve Your Seat
For Broker/Owner/Manager

TUESDAY, OCTOBER 5

Sessions: 9:00 am-9:45 am

The 3C Highway – The Journey from Customer to Client to Closed

9:00 am – 9:45 am
This session provides attendees with an overview of the real estate process and shows the important role that the Realtor® plays in a client’s journey. Starting with a simple lead generation system, attendees will learn the importance of creating a solid fiduciary relationship with clients, navigating obstacles in today’s market, and understanding that the relationship doesn’t end when the closing occurs…or at least, it shouldn’t. It’s time to make the powerful shift from being a transactional agent to running a business with an entrepreneurial mindset.

Location: Marriott Marquis
For Agents or Teams


The Best Way to Increase Your Closing Rate (Part 1)

9:00 am – 9:45 am
The only thing we get paid for is to be a solution to other people’s concerns. So how can you best hear those concerns, when the pressure is on and you want to close a client? This session will introduce a key framework that you will realize results from as soon as you integrate it into your practice. This is the first session in a two-part series. Don’t miss session two on Wednesday!

Location: Marriott Marquis
For Agents or Teams


Passing the Torch: 3 Tips for Succession Planning

9:00 am – 9:45 am
Congratulations! You’ve spent many years building a successful real estate business and are thinking about what comes next. Before you retire, consider these three tips for succession planning that can ensure that you and your network are set for life.

Location: Marriott Marquis
For Agents or Teams


Exceeded Prior Year Production

9:00 am – 9:45 am
The goal of every top salesperson is to significantly increase their year over year production. What strategies and tactics could you be using to exceed your prior year production? Hear from our key Coldwell Banker agents as they share their success and how they achieved it.

Location: Marriott Marquis
For Agents or Teams


How to Scale Your Business and Win 3x More Listings with Listing Concierge

9:00 am – 9:45 am
Scaling your Real Estate business means setting the stage to enable and support the growth of your operations, and marketing is a huge piece of that. In this session, we will walk you through the different ways you could efficiently market your listings, prove your value proposition, and turn one listing into three with a few minutes of your time.

Location: Marriott Marquis
For Agents or Teams


Top 10 Ways to Grow a Commercial Business

9:00 am – 9:45 am
Join Coldwell Banker Commercial’s Managing Director Dan Spiegel, as he discusses how commercial real estate brokerage can be a viable growth opportunity through: Adding capacity, Expanding services, Expanding geography, and Increasing productivity.

Location: Marriott Marquis
For Agents or Teams


Your Quantum Potential

9:00 am – 9:45 am
Matthew Ferrara helps participants break through their mental barriers for growing their business, reaching new goals and overcoming anxiety. Learn creative processes for breaking through limitations, reducing stress, and taking significant steps in career performance. Write the draft of your “next chapter” in growth – and a fresh take on your bio, online presence and value proposition.

Location: Marriott Marquis
For Agents or Teams


Top 10 Ways to Grow a Commercial Business

9:00 am – 9:45 am
Join Coldwell Banker Commercial’s Managing Director Dan Spiegel, as he discusses how commercial real estate brokerage can be a viable growth opportunity through: Adding capacity, Expanding services, Expanding geography, and Increasing productivity.

Location: Marriott Marquis
For Agents or Teams


Agent Retention Best Practice Panel

9:00 am – 9:45 am
Agent Retention Best Practices Panel – Find out the key drivers to creating an atmosphere at your company that positions you as the destination choice for productive real estate professionals. This panel will showcase successful leaders from diverse market areas that know how to create stickiness with their teams and keep the energy buzzing!

Location: Marriott Marquis
For Broker/Owner/Manager


The Power of Recruiting: The Ultimate Insurance Policy

9:00 am – 9:45 am
Shifting Markets…Rising Agent Splits…Shrinking Margins…Insane Competition…Reduced Market Share…Aging Agents…Sound Familiar? Find out how to ‘insure’ your business against these headwinds!

Location: Marriott Marquis
For Broker/Owner/Manager


Sessions: 10:00 am-11:45 am

The Leader in You

10:00 am – 11:45 am
Oftentimes in Leadership we sacrifice the time we need to get intentional, and design our identity as a Leader. This session will carve out time to develop or update your Leadership Narrative, which is key for understanding yourself better as a player, as well as being able to articulate that understanding to others to help enhance your Leadership and ultimately, the Team Performance.

Location: Marriott Marquis
For Broker/Owner/Manager

Sessions: 10:00 am-10:45 am

The YOU Normal

10:00 am – 10:45 am
Matthew Ferrara explores how successful people create their own ‘normal’ especially after challenging times. Connect your purpose, potential and productivity into a powerful model of growth for your life and career. A unique combination of career-building and personal growth in this session.

Location: Marriott Marquis
For Agents or Teams


MoxiWorks

10:00 am – 10:45 am
MoxiWorks is a Powerful and Robust Suite of Tools designed to help agents and brokerages sell more homes, make more money, and operate more efficiently. This session will provide a look into using MoxiPresent, MoxiEngage, MoxiImpress, MoxiTalent and MoxiWebsites.

Location: Marriott Marquis
For Agents or Teams


What is Commercial Real Estate?

10:00 am – 10:45 am
Interested in selling commercial real estate? Join Managing Director, Dan Spiegel, and Director of Learning, Christina Carlino, in this session to understand the differences between residential to commercial real estate. The team will also provide high level information so when you leave the session you will: Know why cash flow is important in CRE, Be able to conduct a basic financial analysis on a commercial property, Articulate the life cycle of a transaction and the differences from a residential transaction, Discuss the importance of relationships in commercial real estate, and Know some of the value the Coldwell Banker Commercial brand provides their network.

Location: Marriott Marquis
For Agents or Teams


Pitch Perfect with RealVitalize!

10:00 am – 10:45 am
Learn how this game-changing program provides the resources to get your client’s home in sale-ready condition. Come ask our CB super agents and partners at Angi your deep-seated questions, and try your hand at pitching the program to our expert panel for prizes galore. Learn from the best — and show us what you got!

Location: Marriott Marquis
For Broker/Owner/Manager


8 KPIs to Profitability

10:00 am – 10:45 am
Your business doesn’t have a “check engine light” that comes on to warn you of potential issues, but by monitoring these 8 Key Performance Indicators you can keep your business on track to profitability.

Location: Marriott Marquis
For Broker/Owner/Manager


Recruiting Best Practice Panel

10:00 am – 10:45 am
Recruiting is the ultimate insurance policy and can solve everything! It’s the most impactful thing you can do to grow your office, increase market share & ultimately increase your profit margin. Hear how successful Managers & Owners continue to move that needle of agent growth. Where do they find the time? Who are they targeting? You’ll hear all their talk tracks, tactics & secrets!
Location: Marriott Marquis
For Broker/Owner/Manager


Coaching Accountability: Best Practices That Achieve Results

10:00 am – 10:45 am
Prospecting and activity tracking are foundational to an agent’s success. Your role as a coach is to build a relationship and sense of accountability that encourages agents to overcome any obstacles they have with these important activities. Discover best practices that strengthen the coaching relationship and motivate agents to achieve their goals.

Location: Marriott Marquis
For Broker/Owner/Manager


Stop Recruiting – Start Power Prospecting

10:00 am – 10:45 am
Do you wish you had some new dialogue that would convince agents to say “YES!” to a meeting with you? Are you tired of calling the same people all of the time and getting no results? Do you wish you could use what you see in iProspect to tailor your recruiting talk track to the agents you are calling? Paula Wilcox, Sr. Director of National Agent Recruiting for Coldwell Banker Realty will take you through one of our most dynamic sourcing tools, iProspect, and the variety of information it provides to craft great dialogue, handle objections and take your recruiting calls to the next level! Paula was a top recruiter as manager in her region and now coaches new managers at Coldwell Banker Realty about recruiting and manages the National Recruiting team, otherwise known as the Super Recruiters. Her days are all recruiting all the time and she’s excited to share her tips and tricks with you.

Location: Marriott Marquis
For Broker/Owner/Manager

Sessions: 11:00 am-11:45 am

The Message is YOU!

11:00 am – 11:45 am
Matthew Ferrara demonstrates how great communicators go beyond advertising and algorithms to create a strong connection with their audience. Learn how to fill the Four Needs of every relationship whether you’re making a presentation, prospecting new business online or staying in the lives of your sphere of influence. A fresh take on transforming marketing into “time well spent.”

Location: Marriott Marquis
For Agents or Teams


Design Concierge

11:00 am – 11:45 am
Design Concierge allows you to build on the power of the Coldwell Banker® brand to stand out in a crowded marketplace with a unique identity all your own. This revolutionary platform is exclusive to Coldwell Banker and delivers memorable logos, professional bios, brochures and more. It’s easy, it’s impactful and it’s fun! Design Concierge was designed to support your marketing efforts and allow you to uniquely brand yourself in the marketplace and help you create high-end marketing materials, giving you a competitive edge.

Location: Marriott Marquis
For Agents or Teams


Nurture Your Sphere of Influence with Prospect Square

11:00 am – 11:45 am
Prospect Square is a great tool to help you stay top of mind and provide valuable data to your sphere. Easily generate live market data from as small as a specific neighborhood up to multiple counties that can be emailed automatically on a regular basis.

Location: Marriott Marquis
For Agents or Teams


Attracting Seller Listings

11:00 am – 11:45 am
Do you want to run a listings-based business? Learn how to speak the language of listings to attract and inform sellers of their current opportunities — and become a listings magnet!

Location: Marriott Marquis
For Agents or Teams


Lead Gen Panel

11:00 am – 11:45 am
What are you doing to get in front of today’s buyers and sellers? Discover how to generate more leads in a virtual world from our Coldwell Banker Rockstars that are generating leads. This Lead Generation Panel will help whether you want to build skills or make more contacts, learn how to take your lead generation efforts to the next level by focusing on reaching potential clients in new and different ways, each day.

Location: Marriott Marquis
For Agents or Teams


Teams Panel

11:00 am – 11:45 am
When you have more buyers, listings, and leads than you can handle, it’s time to start building a team. Learn to set your goals, and then identify the activities, systems, and people you’ll need to have in place in order to reach those goals from these powerhouse team leaders.

Location: Marriott Marquis
For Agents or Teams


Set a Plan and Ask the Right Questions: Strategies to Make the Most of Every Recruiting Appointment

11:00 am – 11:45 am
Would you like to turn more recruiting appointments into a “Yes” rather than “I need to think about it”? Does each appointment get you closer to affiliating a new agent to your brokerage? This session will explore powerful, easy to implement techniques which can make the most of each recruiting opportunity. Strategies will include the power of setting an agenda, conducting a needs analysis to get the right intel, and presenting your value proposition in a concise and effective manner. A common thread throughout this session will be the use of powerful questions to uncover an agent’s goals, needs and potential objections. Not only will these apply to recruiting. You will find they are great retention strategies too! Join Chuck Cusson, Director of National Performance Coaching at Coldwell Banker Realty, for this session packed with take-aways you can use immediately to drive growth.

Location: Marriott Marquis
For Broker/Owner/Manager

Sessions: 2:00 pm-4:00 pm

GENERAL SESSION

2:00 pm – 4:00 pm

Join us to hear from the Coldwell Banker leadership team who will highlight this year’s acheivements, major milestones, and give a sneak preview of what’s to come in 2022. Featuring a performance by the world-famous Harlem Gospel Choir, an interview with Robin Roberts, co-anchor of Good Morning America, updates from St. Jude and more!

Location: Radio City Music Hall

Sessions: 11:00 am-12:00 pm

Creating Opportunity in a Hot Market

11:00 am – 12:00 pm
As inventory shrinks, the skills and strategies to attract sellers, win the listing, and smoothly manage the transaction are more critical than ever for agents looking to gain market share and build their brand through listings. In this class we will cover: Current Inventory challenges and potential solutions, sourcing the market, scripts to get the appointment, 5 steps to pending in a hot market and successfully get to closing.

For Agents or Teams


The Ultimate Guide to Rocking Objections

11:00 am – 12:00 pm
There are two ways to handle objections – wait for it and respond with a script or prevent them before they happen. Learn how to master each approach effectively.

For Agents or Teams


Using Google to Build Your Business

11:00 am – 12:00 pm
Can we predict the world based on Google search trends? Google & LinkedIn share the latest trends for lead generation strategies, real estate best practices and how to use the new normal to build business.

For Agents or Teams


8 KPIs to Profitability

11:00 am – 12:00 pm
Your business doesn’t have a “check engine light” that comes on to warn you of potential issues, but by monitoring these 8 Key Performance Indicators you can keep your business on track to profitability.

For Broker/Owner/Manager

Sessions: 12:00 pm-1:00 pm

Helping Buyers in a Tight Market

12:00 pm – 1:00 pm
Inventory is shrinking, yet as buyers continue to migrate in search of bigger spaces or work from home options, the number of transactions is actually growing. Get the skills and strategies to guide your buyers to home ownership opportunities in this fast paced market.

For Agents or Teams


Prospect Square

12:00 pm – 1:00 pm
Prospect Square is a great tool to help you stay top of mind and provide valuable data to your sphere. Easily generate live market data from as small as a specific neighborhood up to multiple counties that can be emailed automatically on a regular basis.

For Agents or Teams


Don’t Fear Your Sphere

12:00 pm – 1:00 pm
Learn skills to help you leverage your database and turn it into a money-making machine. Discuss different strategies that will keep you in communication with your Sphere of Influence. Understand how to cultivate your relationships and put systems in place that will keep you top-of-mind with prospective sellers and buyers.

For Agents or Teams


Luxury Market Storytelling – How Content Redefines the Luxury Experience & Drives Engagement

12:00 pm – 1:00 pm
Storytelling enables you to develop stronger and deeper connections with your audience. Hear from our panel of luxury experts on how to incorporate storytelling into your content and use it to differentiate yourself in the ultra-competitive luxury real estate space.

For Agents or Teams


Rescue Plans that Save At-Risk Agents

12:00 pm – 1:00 pm
We know why agents join, why they stay and … why they go. When you know how to recognize the signs, you can proactively address the needs of agents before it is too late.

For Broker/Owner/Manager

Sessions: 2:00 pm-4:00 pm

GENERAL SESSION LIVE STREAM

2:00 pm – 4:00 pm
Join us to hear from the Coldwell Banker leadership team who will highlight this year’s acheivements, major milestones, and give a sneak preview of what’s to come in 2022. Featuring a performance by the world-famous Harlem Gospel Choir, an interview with Robin Roberts, co-anchor of Good Morning America, updates from St. Jude and more!

Sessions: 4:30 pm-5:30 pm

Priority Time Management and Goal Setting

4:30 pm – 5:30 pm
You have likely been through a process of time blocking and failing … and you may have blamed yourself for not succeeding. But good news: it’s not your fault. Time Management doesn’t work because you can’t manage time, but you can manage your priorities. Discover the keys to designing a priority management system.

For Agents or Teams


RealVitalize

4:30 pm – 5:30 pm
The RealVitalize program, powered by Angi, is an exclusive offering for your clients that helps them make home improvements and repairs to prepare their home for sale. Coldwell Banker covers the upfront costs and gets paid back when the listing sells; no hidden fees, interest charges or markups.

For Agents or Teams


7 Negotiation Skills that will Change Your Business

4:30 pm – 5:30 pm
Are negotiators born or made? Many people believe you either got it or you don’t – but it is a skill you can study and master! You’ll leave with 7 game changing skills to negotiate with power and confidence.

For Agents or Teams


Become a Change Champion: How to Implement Change Effectively

4:30 pm – 5:30 pm
Consider this: 70% of change efforts fail. Successful transformation is 70-90% leadership and only 10-30% management. Learn the two-stage process of change that offers a practical approach to an organized means of leading (not managing) change.

For Broker/Owner/Manager

WEDNESDAY, OCTOBER 6

Sessions: 8:30 am-9:15 am

Unconscious Bias

8:30 am – 9:15 am
Every day, you are faced with countless bits of information while making decisions that range from the pragmatic to the strategic. As you confront more and more information and have to act quickly while considering varying perspectives, you are primed to rely on biased thinking called unconscious bias. Unconscious biases are how our brains compensate for overload which can inhibit performance and lead to poor decision-making. Helping you address bias will let you thrive, increasing performance across your entire organization.

Location: Marriott Marquis
For Agents or Teams


Rookie of the Year – The All-Star Panel

8:30 am – 9:15 am
Come hear from TOP Rookie producers who had extraordinary sales records in their first full year of business. They broke down barriers, defied mediocrity and delivered extraordinary experiences. Hear advice from Rookies about lead generation, confidence, over-preparedness, using your sphere of influence and more!

Location: Marriott Marquis
For Agents or Teams


MoxiWorks

8:30 am – 9:15 am
MoxiWorks is a Powerful and Robust Suite of Tools designed to help agents and brokerages sell more homes, make more money, and operate more efficiently. This session will provide a look into using MoxiPresent, MoxiEngage, MoxiImpress, MoxiTalent and MoxiWebsites.

Location: Marriott Marquis
For Agents or Teams


Branding Panel

8:30 am – 9:15 am
In a challenging market, doubling down on yourself and your branding message presents an opportunity to outshine your competition. Hear from some of the best of the best in promoting themselves and their business.

Location: Marriott Marquis
For Agents or Teams


The Best Way to Increase Your Closing Rate  (Part 2)

8:30 am – 9:15 am
Pick up from where you left off on Tuesday in this two-part series. The only thing we get paid for is to be a solution to other people’s concerns.  So how can you best hear those concerns, when the pressure is on, and you want to close a client?  This session will introduce a key framework that you will realize results from as soon as you integrate it into your practice.

Location: Marriott Marquis
For Agents or Teams


Passing the Torch: 3 Tips for Succession Planning

8:30 am – 9:15 am
Congratulations! You’ve spent many years building a successful real estate business and are thinking about what comes next. Before you retire, consider these three tips for succession planning that can ensure that you and your network are set for life.

Location: Marriott Marquis
For Agents or Teams


Leading with Authority: Communication Tactics to Persuade and Influence

8:30 am – 9:15 am
One of the most common recruiting mistakes is thinking we just need to share all the tools, resources and support our office provides to convince agents to affiliate with us. But it takes much more than that—it takes persuasion and influence. Learn the tactics and techniques to power up your persuasion and influence to get more agents to affiliate with you.

Location: Marriott Marquis
For Broker/Owner/Manager


Best of Ascend

8:30 am – 9:15 am
The Best of the Realogy Ascend Leadership Program Panel – The most comprehensive leadership program ever created to prepare future leaders is the Ascend Program! This panel of alumni will articulate the breadth of operational knowledge and depth of practical skills that comprise this 46-week program. If you are preparing the next leaders of your organization, or aspire to be a superstar leader within your company, come find out how this curriculum can set you up for success.

Location: Marriott Marquis
For Broker/Owner/Manager


Learning from the New Competitive Models

8:30 am – 9:15 am
There’s no doubt that the real estate industry is fiercely competitive and agents have more options than ever. In this session, you will hear Coldwell Banker leaders talk about what the competition is doing in their local markets and how to remain competitive. We will discover tactics, tips and strategies for understanding what offers of value are resonating with agents and how to be the best partner to grow an agent’s business.

Location: Marriott Marquis
For Broker/Owner/Manager

Sessions: 10:00 am-12:00 pm

CB INSPIRES TALKS

10:00 am – 12:00 pm

Don’t miss CB Inspires, a powerful series of short talks intended to shine a light on positivity, embrace new ways of thinking, and pay tribute to the resiliency of the human spirit. Featuring speakers from across the Coldwell Banker network, as well as a keynote presentation by Angela Duckworth, #1 New York Times best-selling author of Grit: The Power of Passion and Perseverance.

Location: Radio City Music Hall

Sessions: 1:00 pm-2:45 pm

Agents of Change

1:00 pm – 2:45 pm
OUR DIVERSITY IS OUR STRENGTH. It makes us open to new ideas. It brings us closer together. It helps us to understand in ways we’ve never understood before. We invite you to join us as we celebrate remarkable agents of change sharing their wonderful accomplishments, and learn about the important impact of agents on our communities. Don’t miss this Agents of Change event and how it is changing us, forever.

Location: Marriott Marquis
For Agents or Teams


How to Build an Office Culture that Thrives

1:00 pm – 2:45 pm
Culture is what attracts and repels players from one environment or another. All environments have a culture, even if it wasn’t defined intentionally. This session will look at considerations for what may be making your environment feel less like a playground and more like a prison, so that you can consider potential adjustments to enhance this dynamic for attracting and keeping “A” Talent.

Location: Marriott Marquis
For Broker/Owner/Manager

Sessions: 1:00 pm-1:45 pm

The Pursuit of Excellence: A conversation with the Jills Zeder Group

1:00 pm – 1:45 pm

As one of the first real estate teams in the nation to exceed $1 billion in sales in 2020, the Jills Zeder Group surpassed this record in just over four months in 2021. Hear from one of the most influential and successful real estate families how they earned their top status, their team origin, and the secrets to their success and record-breaking deals, including some of the world’s most magnificent properties. Moderated by Michael Altneu, vice president for Coldwell Banker Global Luxury.

Location: Marriott Marquis
For Agents or Teams


Attracting Seller Listings

1:00 pm – 1:45 pm
Do you want to run a listings-based business? Learn how to speak the language of listings to attract and inform sellers of their current opportunities– and become a listings magnet!

Location: Marriott Marquis
For Agents or Teams


Nurture Your Sphere of Influence with Prospect Square

1:00 pm – 1:45 pm
Prospect Square is a great tool to help you stay top of mind and provide valuable data to your sphere. Easily generate live market data from as small as a specific neighborhood up to multiple counties that can be emailed automatically on a regular basis.

Location: Marriott Marquis
For Agents or Teams


The Coldwell Banker Value Prop Panel

1:00 pm – 1:45 pm
Welcome to The Coldwell Banker Way, your value proposition elevator pitch. Learn from our panel how to use the Coldwell Banker Way campaign messaging and materials to retain your top talent and recruit from your competitors.

Location: Marriott Marquis
For Agents or Teams


Trainer Overview – BootcAMP

1:00 pm – 1:45 pm
You asked, we listened! We are excited to announce the launch of our new course, BootcAMP! BootcAMP is a results driven, agent productivity program designed to help agents who are new to the business launch their real estate careers using Coldwell Banker’s products, tools, and systems while building relationships with leadership and primary service providers. Attend this session to hear more about BootcAMP, get a sneak peek into the course materials, and learn best practices to implement when teaching the program.

Location: Marriott Marquis
For Broker/Owner/Manager


Plan for REAL Success as a Coach

1:00 pm – 1:45 pm
You can make a difference! Both new and experienced affiliated agents cite coaching & support as a top reason they affiliate and stay with a brokerage. Learn the essential steps to starting a coaching program to grow productivity in your office.

Location: Marriott Marquis
For Broker/Owner/Manager


Take Back Your Time

1:00 pm – 1:45 pm
Running a brokerage can feel like a 24/7/365 job. And while that level of support and dedication has the best intentions, it can take a toll on your personal and professional life. Take back your time with these simple tactics that will ultimately set you and your brokerage up for greater success and happiness.

Location: Marriott Marquis
For Broker/Owner/Manager

Sessions: 2:00 pm-2:45 pm

Breaking into the Luxury Market

2:00 pm – 2:45 pm
Learn from the best on how to break into the luxury market by marketing yourself to the right people, mastering the listing consultation and budgeting your marketing spending and close more high-end properties.

Location: Marriott Marquis
For Agents or Teams


From Problems to Priorities: Finding a System to Manage Your Time

2:00 pm – 2:45 pm
Shift your focus from time management to priority management as a more realistic and effective method of daily organization to stay focused on the activities that lead to results.

Location: Marriott Marquis
For Agents or Teams


Pitch Perfect with RealVitalize!

2:00 pm – 2:45 pm
Learn how this game-changing program provides the resources to get your client’s home in sale-ready condition. Come ask our CB super agents and partners at Angi your deep-seated questions, and try your hand at pitching the program to our expert panel for prizes galore. Learn from the best — and show us what you got!

Location: Marriott Marquis
For Agents or Teams


How to Scale Your Business and Win 3x More Listings with Listing Concierge

2:00 pm – 2:45 pm
Scaling your Real Estate business means setting the stage to enable and support the growth of your operations, and marketing is a huge piece of that. In this session, we will walk you through the different ways you could efficiently market your listings, prove your value proposition, and turn one listing into three with a few minutes of your time.

Location: Marriott Marquis
For Agents or Teams


Identifying Your Ideal Recruits

2:00 pm – 2:45 pm
Including a mix of productive and new to business agents in your recruiting strategy is the surest way to grow faster than your competitors and make your office the place to be! Learn how to identify and source talented agents to affiliate with your brokerage.

Location: Marriott Marquis
For Broker/Owner/Manager


Re-recruiting your agents while Leveraging CBU Learning

2:00 pm – 2:45 pm

Attend this session to learn about a new tool in your recruiting toolbelt, The CBU Learning Center Course Catalogue. Learn how to leverage educational opportunities when meeting recruits of various experience levels with Agent Pathways by showcasing how the CBU Learning Center can help any agent take their business to the next level. Leave this session with The CBU Learning Center Course Catalogue in hand, the knowledge of how to order more for your company, steps to leverage the catalogue when recruiting, and an overview of our newest course offering- BootcAMP. This long-awaited course is designed to help New to Business agents launch their careers and completes our New to Business Agent Pathway.

Location: Marriott Marquis
For Broker/Owner/Manager

Sessions: 3:00 pm-4:45 pm

Maximizing Your Effort Towards Growth

3:00 pm – 4:45 pm
We all work hard and are busy players in the Game of Business. The question is how do I get a better return on the investment of my effort, when I already feel maxed out? This session will introduce two key concepts for shifting your awareness in how you evaluate work time spent, as well as provide a solution for extending your reach for results.

Location: Marriott Marquis
For Agents or Teams

Sessions: 7:00 pm-9:00 pm

CLOSING CONCERT

7:00 pm – 9:00 pm
Diamond-selling and two-time Grammy®-nominated New York City native, Bebe Rexha, is a musical force. With hits like “Meant to Be” (featuring Florida Georgia Line) and “Me, Myself & I” (featuring G-Eazy), Bebe will headline the closing night concert at the 2021 Generation Blue Experience®. The record setter holds the longest reign ever by a female lead artist for the #1 spot on the Billboard Hot Country Songs chart for 50 straight weeks.

Location: Radio City Music Hall

Sessions: 10:00 am-12:00 pm

CB INSPIRES TALKS LIVE STREAM

10:00 am – 12:00 pm
Don’t miss CB Inspires, a powerful series of short talks intended to shine a light on positivity, embrace new ways of thinking, and pay tribute to the resiliency of the human spirit. Featuring speakers from across the Coldwell Banker network, as well as a keynote presentation by Angela Duckworth, #1 New York Times best-selling author of Grit: The Power of Passion and Perseverance.

Sessions: 1:00 pm-2:00 pm

Helping Buyers in a Tight Market

1:00 pm – 2:00 pm
Inventory is shrinking, yet as buyers continue to migrate in search of bigger spaces or work from home options, the number of transactions is actually growing. Get the skills and strategies to guide your buyers to home ownership opportunities in this fast paced market.

For Agents or Teams


Creating Opportunity in a Hot Market

1:00 pm – 2:00 pm
As inventory shrinks, the skills and strategies to attract sellers, win the listing, and smoothly manage the transaction are more critical than ever for agents looking to gain market share and build their brand through listings. In this class we will cover:·Current Inventory challenges and potential solutions ·Sourcing the Market ·Scripts to get the appointment ·5 steps to Pending in a hot market ·Successfully get to closing.

For Agents or Teams


Design Concierge

1:00 pm – 2:00 pm
Design Concierge allows you to build on the power of the Coldwell Banker® brand to stand out in a crowded marketplace with a unique identity all your own. This revolutionary platform is exclusive to Coldwell Banker and delivers memorable logos, professional bios, brochures and more. It’s easy, it’s impactful and it’s fun! Design Concierge was designed to support your marketing efforts and allow you to uniquely brand yourself in the marketplace and help you create high-end marketing materials, giving you a competitive edge.

For Agents or Teams


Social Media Landscape + Advertising Tips/Tricks

1:00 pm – 2:00 pm
How has the social media landscape changed since Covid-19 accelerated the real estate market? Get insights from Facebook on the latest trends and ways you can jumpstart your business socially, plus put those insights into practice with help from Social Ad Engine on how best advertise your business.

For Agents or Teams


Metrics that Attract

1:00 pm – 2:00 pm
Learn to quantify the value in the tools, training and support you offer to agents as part of your recruiting narrative.

For Broker/Owner/Manager


Coaching Accountability: Best Practices That Achieve Results

1:00 pm – 2:00 pm
Prospecting and activity tracking are foundational to an agent’s success. Your role as a coach is to build a relationship and sense of accountability that encourages agents to overcome any obstacles they have with these important activities. Discover best practices that strengthen the coaching relationship and motivate agents to achieve their goals.

For Broker/Owner/Manager

Sessions: 2:00 pm-3:00 pm

Listing Alchemy: Turning one listing into four transactions

2:00 pm – 3:00 pm
Maximize your precious time by turning every single listing into multiple transactions. By leveraging easy techniques like identifying buyers, targeting your Open House invitations, and circle prospecting around the property, you can make more money from your listings and have more time to enjoy it!

For Agents or Teams


The Ultimate Guide to Rocking Objections

2:00 pm – 3:00 pm
There are two ways to handle objections – wait for it and respond with a script or prevent them before they happen. Learn how to master each approach effectively.

For Agents or Teams


Listing Concierge

2:00 pm – 3:00 pm
Listing Concierge helps agents win more listings, prove their value proposition and turn one listing into three…with just mere minutes of their time. Backed by the power of real estate’s most experienced and trusted real estate brand, Listing Concierge gives agents an edge and the ability to affordably and powerfully market themselves and their listings in a way that has never been done before—and in a fraction of the time.

For Agents or Teams


Leading with Authority: Communication Tactics to Persuade and Influence

2:00 pm – 3:00 pm
One of the most common recruiting mistakes is thinking we just need to share all the tools, resources and support our office provides to convince agents to affiliate with us. But it takes much more than that—it takes persuasion and influence. Learn the tactics and techniques to power up your persuasion and influence to get more agents to affiliate with you.

For Broker/Owner/Manager

Sessions: 3:00 pm-4:00 pm

Lights, Camera, Staging

3:00 pm – 4:00 pm
Ever struggle working with a seller who is emotionally connected to the look and feel of their home even though it could be something straight out of the dark ages? This course will help you understand the importance of staging and how to present the benefits to your seller without hurting the relationship.

For Agents or Teams


Priority Time Management and Goal Setting

3:00 pm – 4:00 pm
You have likely been through a process of time blocking and failing … and you may have blamed yourself for not succeeding. But good news: it’s not your fault. Time Management doesn’t work because you can’t manage time, but you can manage your priorities. Discover the keys to designing a priority management system.

For Agents or Teams


MoxiWorks

3:00 pm – 4:00 pm
MoxiWorks is a Powerful and Robust Suite of Tools designed to help agents and brokerages sell more homes, make more money, and operate more efficiently. This session will provide a look into using MoxiPresent, MoxiEngage, MoxiImpress, MoxiTalent and MoxiWebsites.

For Agents or Teams


RealSure

3:00 pm – 4:00 pm
RealSure adds additional value to the services you provide to Sellers. In partnership with Home Partners of America, Coldwell Banker® agents are able to offer homeowners more certainty that their home will sell, the opportunity to sell their home for the best price the market will permit, and the help to secure the purchase of their next home.

Location: Marriott Marquis
For Agents or Teams


Broker: Make Real Connections

3:00 pm – 4:00 pm
Make Real Connections with agents and recruits through powerful communication, including scripts and an actionable plan to set six degrees of connection in motion.

For Broker/Owner/Manager

Sessions: 7:00 pm-9:00 pm

CLOSING CONCERT LIVE STREAM

7:00 pm – 9:00 pm
Diamond-selling and two-time Grammy®-nominated New York City native, Bebe Rexha, is a musical force. With hits like “Meant to Be” (featuring Florida Georgia Line) and “Me, Myself & I” (featuring G-Eazy), Bebe will headline the closing night concert at the 2021 Generation Blue Experience®. The record setter holds the longest reign ever by a female lead artist for the #1 spot on the Billboard Hot Country Songs chart for 50 straight weeks.

9:00 am – 4:00 pm
Marriott Marquis
AHWD – At Home with Diversity
Reserve Your Seat

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Company materials, programs or meetings that are not for compliance purposes are optional for your use as an independent agent affiliated with a Coldwell Banker® franchised office or a company owned Coldwell Banker® brokerage. Your use is not required for your continued affiliation with the Coldwell Banker brand.
©2021 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker, the Coldwell Banker Logo, Coldwell Banker Global Luxury, and the Coldwell Banker Global Luxury logo are service marks registered or pending registration owned by Coldwell Banker Real Estate LLC. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office Is Independently Owned And Operated. cb 21JEXY_NAT_5/21

WealthBuilder Book Giveaway

Sold Out